raindropper

This week, Google introduced OpenSocial API. It is a set of common interfaces for building social applications. Scobleizer’s blog post led me to more information about the OpenSocial API, here:

http://code.google.com/apis/opensocial/

I watched the Campfire One video – almost from beginning to end – and browsed through some Developer’s Guide docs. I appreciate Google’s simple and straightforward, hands-on approach. They have not created a “Meta-Reference Application Framework for Interfaces of Social Network Applications” and dozens of new acronyms. Instead, they show working code and the classic “Hello World!”, written with a vanilla text editor.

Why are Google and other companies allocating resources to social media? The way I see it, that is because their main revenue streams come from advertisers. Social applications are filled with data of people’s activities, interests, daily patterns, schedules, locations, networks etc. This data provides juice for building highly targeted marketing systems, which in turn generate happy advertisers.

The more data people put into the system, the better the system will serve the people. It’s a win-win for us all, don’t you think?